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Post by juthi52943 on Dec 26, 2023 9:21:06 GMT 1
Having different standards across companies, platforms and markets delays the adoption of meaningful measures,” Christian Juhl, CEO of GroupM Global, said in a statement. Press release . “By sharing this global framework, we hope to begin to align our industry behind a consistent set of standards that will create clear goals and incentives to rapidly decarbonize the media supply chain. An industry inconsistency Another element Job Function Email List of Ad Net Zero's action plan is to "use the power of advertising to accelerate the shift to more sustainable products and services for consumers." This complicates the situation for agencies that work for fossil fuel companies, like GroupM's parent company WPP. Today, some voices go further than simple pressure to make advertising production more sustainable. Clean Creatives, for example, describes itself as "a movement of advertisers, public relations professionals and their clients who are cutting ties with fossil fuels." Its website says: "A single campaign for a client that uses fossil fuels can reverse all the progress an agency has made on sustainability.
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