Post by account_disabled on Dec 4, 2023 4:48:18 GMT 1
We’ve already discussed the benefits of using images to make your content more accessible and engaging. Other visual formats are equally or even more effective.
Infographics are, for example, 30 times Phone Number List more likely to be read in their entirety, unlike regular blog posts. Video can also pack a punch when it comes to the decision-making process. 8 out of 10 people bought a piece of software after watching the brand’s video.
Many long-form posts are supplemented with a video or an infographic, that’s basically the same content repurposed as a different visual format. This way, people who don’t want to read a lengthy piece or have a hard time consuming written content due to a certain disability can access the same information.
Visme offers the same content both as a blog post and a YouTube video so that their audience can choose whether they want to read or watch/listen to it.
Include Video and Infographics in Long-Form Posts(Source: Visme)
Venngage transformed their blog post on 16 different visual content marketing stats into a detailed infographic. The first part of this long-form piece includes the infographic. Below it, there’s a stat-by-stat breakdown of the survey. So, readers who prefer scanning can get the condensed information quickly, and others who want a more elaborate analysis of the results aren’t left out either.
Infographics are, for example, 30 times Phone Number List more likely to be read in their entirety, unlike regular blog posts. Video can also pack a punch when it comes to the decision-making process. 8 out of 10 people bought a piece of software after watching the brand’s video.
Many long-form posts are supplemented with a video or an infographic, that’s basically the same content repurposed as a different visual format. This way, people who don’t want to read a lengthy piece or have a hard time consuming written content due to a certain disability can access the same information.
Visme offers the same content both as a blog post and a YouTube video so that their audience can choose whether they want to read or watch/listen to it.
Include Video and Infographics in Long-Form Posts(Source: Visme)
Venngage transformed their blog post on 16 different visual content marketing stats into a detailed infographic. The first part of this long-form piece includes the infographic. Below it, there’s a stat-by-stat breakdown of the survey. So, readers who prefer scanning can get the condensed information quickly, and others who want a more elaborate analysis of the results aren’t left out either.