Post by amirmukaddas on Mar 11, 2024 6:56:59 GMT 1
An entity is an object of knowledge recognized as such by Google . The entry of a new knowledge object into Google's knowledge graph can be facilitated by the correct organization of information in web pages according to structured data coding. Semantic marking therefore serves to increase the correspondence between one or more "things" objects and the web pages that present them to users, contributing to the correct systematization of all information within a web made of data, namely the semantic web . The Knowledge Graph is a search function introduced by Google in 2012. It is the box that you often see on the right side of the Google response page. For example, if you search for "Sergio Mattarella" on Google, you will see the name, institutional position, a photograph and a short introductory text taken from Wikipedia. Below you will find further information with in-depth links to personal information such as spouse, political mandate, children and other relatives. Even further down you will find a section with smaller photos of other contemporary political figures directly linked to Sergio Mattarella.
I call it the “beautiful” section, because it relates the starting entity to the other protagonists of the story for whom the character himself is worthy of interest. Semantic markers What I have just described to you is the relational search method , typical of the semantic web. In broad terms, Google's job in this case is to organize knowledge by nodes by applying labels to each object. In broad terms it's like rearranging socks: in the first drawer there are wool ones organized by color, in the second long and short cotton ones, in the third the pedals and underwear. Well, Google uses labels to distinguish the drawers and understand how the socks are organized inside them, in this way it will be able to help us find short Denmark Telegram Number Data socks better when it's hot. Broadly. Here's the fun part, because you can put the labels on yourself , contributing personally to the tidying up of this tangled mass of socks, which are often not even very clean. With structured data you can define the type of page of the website (page? article? category? product sheet?), but above all you can define the individual elements that compose it (images, title, description, price, publication date, identifier , opening hours and much more) depending on the type of page. These labels are called Properties and you can find the syntax and examples on the schema.
The recommended format is always JSON-LD. From here you can define even the navigation structure as structured data, taking care to mark the breadcrumbs for each page. How to create an entity If you are not the President of the Republic, you can still - as the author of your blog - aspire to enter the Knowledge Graph as an entity recognized by Google, simply by framing a "home" for the new entity, for example the WHO I AM page of your site web. On this you will take care to mark the property author with your name and surname ( person ). The next step is to link from this page to all the other external web pages that talk about you, such as social profiles and any ontology pages on websites such as Wikipedia, Wikimedia, Wikidata or DbPedia. These links will be marked at the structured data level with the sameAs property .
I call it the “beautiful” section, because it relates the starting entity to the other protagonists of the story for whom the character himself is worthy of interest. Semantic markers What I have just described to you is the relational search method , typical of the semantic web. In broad terms, Google's job in this case is to organize knowledge by nodes by applying labels to each object. In broad terms it's like rearranging socks: in the first drawer there are wool ones organized by color, in the second long and short cotton ones, in the third the pedals and underwear. Well, Google uses labels to distinguish the drawers and understand how the socks are organized inside them, in this way it will be able to help us find short Denmark Telegram Number Data socks better when it's hot. Broadly. Here's the fun part, because you can put the labels on yourself , contributing personally to the tidying up of this tangled mass of socks, which are often not even very clean. With structured data you can define the type of page of the website (page? article? category? product sheet?), but above all you can define the individual elements that compose it (images, title, description, price, publication date, identifier , opening hours and much more) depending on the type of page. These labels are called Properties and you can find the syntax and examples on the schema.
The recommended format is always JSON-LD. From here you can define even the navigation structure as structured data, taking care to mark the breadcrumbs for each page. How to create an entity If you are not the President of the Republic, you can still - as the author of your blog - aspire to enter the Knowledge Graph as an entity recognized by Google, simply by framing a "home" for the new entity, for example the WHO I AM page of your site web. On this you will take care to mark the property author with your name and surname ( person ). The next step is to link from this page to all the other external web pages that talk about you, such as social profiles and any ontology pages on websites such as Wikipedia, Wikimedia, Wikidata or DbPedia. These links will be marked at the structured data level with the sameAs property .