Post by account_disabled on Feb 28, 2024 9:33:25 GMT 1
There's no doubt about it: videos are always popular on social networks. They are powerful contents, capable of transmitting even a complex message easily and quickly. In fact, on our blog we talked about a couple of useful tools for making videos quickly! Many are convinced that videos for social media must be short to be effective. There are strengths and weaknesses in both the longer and shorter formats! It's all about choosing the solution that best suits your needs. LONG-FORM VS. SHORT-FORM The attention span is very low, especially on social media. A short video tends to be watched until the end and is more easily remembered. It's the ideal format for important announcements, to capture attention and to create anticipation .
Very often it is used to push Nigeria Phone Number users to visit a more complete page or content. And it's great for impromptu or real-time creations! Longer formats give you the opportunity to tell a story. The advantage of this larger space is the possibility of creating a closer connection with the public. You can develop a concept through storytelling and engage users. You also have the opportunity to educate them by showing them reviews, testimonials, demos and before/afters. Here are 2 effective examples of long-form videos for social media! HYUNDAI The automotive brand's 2018 summer campaign was developed across a series of long-form videos. “Brilliant Moments With Hyundai” aimed to create a bond between the brand and users thanks to storytelling and a strong emotional impact.
What can we learn from this campaign? The long format of videos allows you to create an important story and appeal to emotions . This approach is very effective because it creates a powerful connection between the company and the consumer! DOLLAR SHAVE CLUB Dollar Shave Club has always used effective communication based on particular videos. With the “The Dull Life” campaign the brand created something that we could define as strange but which had considerable success. The videos in the series all last over an hour and use a play on words based on the concept of “dull”. This word can be translated as "boring" but also "blunt": the association that these contents express is that some activities can be boring/blunt, the razor blade cannot.
Very often it is used to push Nigeria Phone Number users to visit a more complete page or content. And it's great for impromptu or real-time creations! Longer formats give you the opportunity to tell a story. The advantage of this larger space is the possibility of creating a closer connection with the public. You can develop a concept through storytelling and engage users. You also have the opportunity to educate them by showing them reviews, testimonials, demos and before/afters. Here are 2 effective examples of long-form videos for social media! HYUNDAI The automotive brand's 2018 summer campaign was developed across a series of long-form videos. “Brilliant Moments With Hyundai” aimed to create a bond between the brand and users thanks to storytelling and a strong emotional impact.
What can we learn from this campaign? The long format of videos allows you to create an important story and appeal to emotions . This approach is very effective because it creates a powerful connection between the company and the consumer! DOLLAR SHAVE CLUB Dollar Shave Club has always used effective communication based on particular videos. With the “The Dull Life” campaign the brand created something that we could define as strange but which had considerable success. The videos in the series all last over an hour and use a play on words based on the concept of “dull”. This word can be translated as "boring" but also "blunt": the association that these contents express is that some activities can be boring/blunt, the razor blade cannot.