Post by account_disabled on Feb 13, 2024 4:46:34 GMT 1
The upfront media market, where Oprah stands on stage praising her shows and networks and seeking tens or hundreds of millions of dollars in spend, is a process that won't survive the shift to digital-scale complexity (if you're familiar with this A TV commercial profile I wrote a few weeks ago). Ads targeting TV-like content have to be bought like that. It has to be real-time (depending on who is actually watching at a given moment), and it has to be market-priced in one form or another (because you can't negotiate all of these things on the fly.
I'm in danger of getting into a deep economic argument, but will be a Tokelau Email List lot of unbundling and budget reallocation. Editor's note: The following is no longer available. Of course, to some extent, this will open up opportunities for video marketing, whether it's brand-sponsored TV-like content or video ads targeting internet-delivered video (check out the presentation). I don't think the existing TV advertisers will dominate this space. It's structurally very different. We're certainly betting in this space that between Phil and Margarita, we're already developing video strategy and execution for ourselves and our clients.
It's not just about the video, though. How our industry competes To take advantage of this opportunity, we all need to excel in three broad areas. The video fits into the first one, which is where technology and storytelling meet: , Technical Creativity I’ve been endlessly frustrated over the years by creative storytellers who misunderstand (or even don’t care about) technology. Stupid app that no one uses. A social network for brands that no one joins.
I'm in danger of getting into a deep economic argument, but will be a Tokelau Email List lot of unbundling and budget reallocation. Editor's note: The following is no longer available. Of course, to some extent, this will open up opportunities for video marketing, whether it's brand-sponsored TV-like content or video ads targeting internet-delivered video (check out the presentation). I don't think the existing TV advertisers will dominate this space. It's structurally very different. We're certainly betting in this space that between Phil and Margarita, we're already developing video strategy and execution for ourselves and our clients.
It's not just about the video, though. How our industry competes To take advantage of this opportunity, we all need to excel in three broad areas. The video fits into the first one, which is where technology and storytelling meet: , Technical Creativity I’ve been endlessly frustrated over the years by creative storytellers who misunderstand (or even don’t care about) technology. Stupid app that no one uses. A social network for brands that no one joins.